DELIVERABLES: UX Copywriting, Translation, Localisation, Tone of Voice
Project Specs
Client: adidas
Location: Amsterdam
Team: Digital Product Team & adidas Native apps
Product | App for buying limited edition adidas releases
Users | Sneakerheads and fashionistas
My role | freelance content designer
Timeline | 4 months
I joined the CONFIRMED team just as the app was about to launch in 6 new markets across Europe. Already live in the US, the app was first developed without a UX writer (eek!). My task was to review and improve the existing source copy for better usability and engagement. This entailed auditing every string of copy throughout the experience.
Since time was limited (we only had 2 months before launch), I focused on making the source copy consistent, user-friendly and translatable. Working closely with the localisation team for each market, I ensured that translations met our UX requirements and the CONFIRMED tone of voice.
Check back soon for an in-depth overview
