adidas.com is the official website for the German sports brand. Serving users from around the globe, the website caters to die-hard athletes and fashionistas alike. Shoppers come to adidas.com to browse and buy the latest shoes and apparel right from the source. After roughly 3 years working on the adidas apps team, I moved to .com to join the Lower Funnel team where I led the content design for Checkout, specifically in the areas of Cart, Payment, Delivery and Gift Cards.
Check back soon for an in-depth overview, or contact me directly for a case study.